Discovery Communications’ Science channel asks the creative minds at Imaginary Forces to animate their new ID spots. Using the logo designed in-house by Discovery Communications, I.F. came up with great animation sequences by morphing the blob-like logo into a variety of robotic bugs, planetary forms and aquatic species. New themed promos, network IDs, and logo morphs lead by director Ronnie Koff were launched in June. I.F. was seeking to “create an authentic, emotional set of characters for the network. To make it unexpected, unique and systematic at the same time.”


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